​ In the accelerating ecosystem of social media, platform features often exhibit a state of perpetual flux. Users and marketers logging into the app recently may have noted a conspicuous absence: the distinct branding and dedicated hub for IGTV, prompting many to ask , is IGTV gone ? This disappearance has prompted significant discussion regarding the platform's direction and the viability of long-form content. However, this shift was not an abrupt deletion but a strategic co